How do comics apply to web design?
Everything has a story
Nobody wants to listen to a monolog
Our culture encourages broadcasting over listening. Everyone is more interested in themselves than in your product/service/whatever. Storytelling is a more effective way of capturing their attention than broadcasting.
Components of a good story
The 6 big Questions
Who, what, why, where, when and how?
Compel your Audience
Showing the story
...once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, 'and what is the use of a book,' thought Alice, 'without pictures or conversations?' Alice's Adventures in Wonderland
You don't always need words
Comickers always tell each other "show the story, don't tell the story."
Copy isn't everything.
Overwriting, in comics and in web design, is a sign that the author is inexperienced or out of balance with their team.
Copy isn't everything unless you're writing for a narrow audience or purpose.
People don't read. They look.
Visual metaphor in UI
Why I avoid tooltips
Anatomy of a Story
A desert of text
(Better) Examples of sites that tell stories.
Thank you for coming!
I love talking about sequential art and comics, so drop me a line!
Thirsty for moar?
Dive deep with articles I've written:
Check out these books by Scott McCloud:
- Understanding Comics: The Invisible Art
- Making Comics: Storytelling Secrets of Comics, Manga and Graphic Novels
Check out these excellent comickers who contributed their art to this presentation: